Curriculum – BS in Marketing

Explore the UT Dallas BS in Marketing Degree Plan

The Bachelor of Science in Marketing at the Naveen Jindal School of Management requires 120 semester credit hours to complete the program. For the latest information about academic degree plans, course catalogs and course information please visit the BS in Marketing page of the UT Dallas Undergraduate Catalog for the most updated details.

View Degree Plan

Degree Plan Highlights – Master’s in Marketing

“SCH” indicates “semester credit hours.

42SCH

Core Curriculum Requirements*

42 semester credit hours

60SCH

Major Requirements*

60 semester credit hours

18SCH

Elective Requirements*

18 semester credit hours

4Years

Time to Completion

*These details apply to the most recent catalog. Catalogs from previous years are available online at the main UT Dallas Catalog page. Please contact the JSOM Academic Advising Office if you have further questions. See catalog for course requirements.

Student Testimonials

John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Varika Pinnam

Varika Pinnam, BS’20

Class of 2020

I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Jo-Annie Au

Jo-Annie Au, BS’20

Class of 2020

Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
Brandon Borick

Brandon Borick, BS’20

Class of 2020

The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs. 
Matthew Hong

Matthew Hong, BS’20

Associate I, Analyst Development Program at Liberty Mutual Insurance

The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Lauren Sparger

Lauren Sparger, BS’20

Sports Marketing Graduate Program, Red Bull

During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.  
Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals. 
Tim Nguyen

Tim Nguyen, BS’19

Sales Development Associate, WESCO Distribution

The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path. 
Amber Quach

Amber Quach, BS’20

Class of 2020

The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Rebecca Sollars

Rebecca Sollars, BS’20

B2B Client Solutions Executive, AT&T

I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Christian de Lara

Christian de Lara, BS’17

Enterprise Business Development Representative, Salesforce

I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand. 
Kyana Shamloo

Kyana Shamloo, BS’15

Product Marketing Manager, Freeman Company

I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects. 
Ana Corona

Ana Corona, BS’16

Assistant Brand Marketing Manager, Daltile

I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team. 
Musa Ato

Musa Ato, BS’12

Managing Director, Adolfin Group

The UTD Marketing program was my foundation in crafting the League of Rebels brand. 
See all Bachelor’s in Marketing Testimonials

Resource Articles

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

See all Bachelor’s in Marketing Articles

Chat with the JSOM Question Desk.

Our Question Desk service is available Monday-Friday from 8 a.m. – 5:30 p.m. to address any general questions you might have about JSOM, for example:

  • Who to contact to get information about degree plan and course registration?
  • Where to find information about academic policies?
  • How to sign up for an internship?
  • How to contact the program, a director or a faculty member?
  • And more…

JSOM Question Desk

Bachelor’s in Marketing Blogs & News

Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.

JSOM marketing student Aaliya Mohammed.

Student Spotlight: Aaliya Mohammed

Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.

graduate-named-to-schwarzman-scholars-postgraduate-program-featured

Recent Jindal School Graduate Named to Selective Postgraduate Program

A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.

Sales Students Score Top Wins at Annual Competition

The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

jindal-school-assistant-dean-awarded-congressional-veteran-commendation-featured

Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

indal-school-inaugurates-undergraduate-deans-conference-featured

Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

sales-program-earns-high-honors-at-first-international-competition-featured

Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

JSOM Global Business and Marketing Student Saher Lakhani

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.

JSOM Marketing student, Varika Pinnam, on the UT Dallas campus

Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum

Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she already is working on new ideas.

jsom-students-bring-home-collegiate-world-cup-of-sales-featured

JSOM Students Bring Home Collegiate World Cup of Sales

Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

phi-beta-lambda-turns-in-strong-performance-at-texas-state-leadership-conference-featured

Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference

Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.

Frank M. Bass

Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas

The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.

Varika Pinnam

Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards

A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.

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Welcome Back: Be Sure to Raise Your (Virtual) Hand

Welcome to fall semester, Jindal School students. You have many options to learn and many opportunities to shine. Whether in class in person or attending online, Senior Associate Dean Monica Powell encourages your participation.

an aerial view of the front of the Jindal School building

Donor Scholarships Launch Brighter Futures for Jindal School Students

This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.

Julie Haworth lectures JSOM marketing students

Undergrad Marketing Students Win Corporate Social Responsibility Award

For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.

2019-scholarship-breakfast-former-dallas-mayor-emphasizes-need-for-education-featured

2019 Scholarship Breakfast: Former Dallas Mayor Emphasizes Need for Education

Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.

ut-dallas-excels-at-deca-conferencewith-freshmen-leading-the-way-featured

UT Dallas Excels at DECA Conference—With Freshmen Leading the Way

Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.

A lady

Alumna at Nonprofit Confronts a Global Crisis With Local Impact

Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

professional-sales-concentration-prepares-students-with-realworld-scenarios-featured

Professional Sales Concentration Prepares Students with Real-World Scenarios

Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.

strategic-management-online-contest-grows-in-popularity-gains-no-4-winner-featured

Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner

Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.

Read more BS Marketing Blogs and News Stories
students working on their undergraduate application on a phone

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