Curriculum

Mentoring Sparks Undergrad’s Research Efforts

Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.

Undergrad Marketing Students Win Corporate Social Responsibility Award

For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.

JSOM Students Bring Home Collegiate World Cup of Sales

Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

Marketing Class Competition Pairs Students with Golin’s Pros

A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.

Faculty Spotlight: Dr. Julie Haworth

Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.

JSOM Sales Students Make Enduring Job Connections with Beck Technology

Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.

Students Learn Social Media Philanthropy in Business Ethics Class

Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.

Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas

The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.

Student Spotlight: Sabrina Castillo

Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.

JSOM Faculty Members Honored by Academic Journal for Service

Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]

Professional Sales Concentration Prepares Students with Real-World Scenarios

Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.

Sales Students Benefit From Artificial Intelligence Tools

Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.

Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum

Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.

Advancing Marketing Science: Key Discussions from the Jindal School’s 2025 Bass FORMS Conference

The 19th annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) attracted attendees from universities across the United States and internationally. The event was held Feb. 28-29 and presented by the Naveen Jindal School of Management. Frank Bass A wide range of topics were discussed in two-dozen, hour-long […]

UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets

The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

JSOM Internship Expo Creates Opportunities for Students and Employers

The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.

A Message from Jindal School Dean Hasan Pirkul

Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.