Curriculum

Explore the UT Dallas BS in Marketing Degree Plan

The Bachelor of Science in Marketing degree program requires 120 semester credit hours to complete. For the latest information about academic degree plans, course catalogs and course information please visit the BS in Marketing page of the UT Dallas Undergraduate Catalog for the most updated details.

View Degree Plan

Degree Plan Highlights

“SCH” indicates “Semester Credit Hours.”

42SCH

Core Curriculum Requirements*

42 semester credit hours

60SCH

Major Requirements*

60 semester credit hours

18SCH

Elective Requirements

18 semester credit hours

4years

Time to Completion

4 years full-time

*These details apply to the most recent catalog. Catalogs from previous years are available online at the main UT Dallas Catalog page. Please contact the JSOM Academic Advising Office if you have further questions. See catalog for course requirements.

Student Testimonials

Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program at JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.  
John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
See all Bachelor’s in Marketing Testimonials

Resource Articles

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

See all Bachelor’s in Marketing Articles

Bachelor’s in Marketing Blogs & News

Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.

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Recent Jindal School Graduate Named to Selective Postgraduate Program

A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.

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Sales Students Benefit From Artificial Intelligence Tools

Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.

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JSOM Sales Students Make Enduring Job Connections with Beck Technology

Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.

JSOM Global Business and Marketing Student Saher Lakhani

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.

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‘Fearless’ Strategist Honored with Marketing Legends Award

Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.

Jindal School Lecturer Elected to Board of Local Marketing Professional Association Chapter

Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
Jasmine Nguyen

Jindal School Junior Wins Collegiate Marketer of the Year Award

A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.

Sales Students Score Top Wins at Annual Competition

The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

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Professional Sales Concentration Prepares Students with Real-World Scenarios

Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.

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JSOM Students Bring Home Collegiate World Cup of Sales

Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

jsom-student-wins-marketer-of-the-year-award-for-impactful-class-project-featured

JSOM Student Wins Marketer of the Year Award for Impactful Class Project

A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.

JSOM Soccer Player Elected to Leadership Post on NCAA Advisory Committee

Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.

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Welcome Back: Be Sure to Raise Your (Virtual) Hand

Welcome to fall semester, Jindal School students. You have many options to learn and many opportunities to shine. Whether in class in person or attending online, Senior Associate Dean Monica Powell encourages your participation.

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Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles

The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.

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Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner

Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.

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Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

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UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets

The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

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Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference

Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.

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UT Dallas, Jindal School Featured Prominently on List of Young Innovators

A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.

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Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

Read more BS Marketing Blogs and News Stories

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